Book Promotion and Marketing

Books do not market themselves, nor do agents and publishers do all the work for you if you’ve gone that route. And if you’re a self-published author, that means most or all of the burden of marketing falls upon your shoulders.

This article talks about methods you can use to promote your book. One thing I want to point out is that it’s difficult to determine which methods pay off even after you’ve made them. Sometimes book sales can happen as a result of a combination of two or more different methods, and even after the fact, you may not know which methods played a role.

Most of these approaches are free, except for your time, so I say, try as many of them as you can.

MARKETING PLAN
It is advisable to have a marketing plan before you start, even if it’s a simple plan that evolves over time. Consider the following elements:

• Set goals for yourself — establish a number for the number of books you want to sell, earnings, number of books written, number of author interviews you do, number of guest blogs you participate in, Amazon ranking, number of hits on your website, number of Facebook “likes,” number of articles you write, and number of positive reviews you get.

• Know your target audience. What age are your potential readers? What gender? Are they likely to be from a specific geographic location? Do they have special interests?

• Know your competition. Find books similar to yours and read their reviews. See what others like about their books. Check out the author’s Amazon author page, their website, and their blog. See where their books are priced. Learn everything you can about your competition. Learn from their successes and their failures.

• Prepare a budget. There are lots of free resources out there, but it is unlikely you will be able to publish a book at no cost whatsoever. Consider these potential costs:

o Editing
o Proofreading
o Cover design
o Formatting
o Printing
o Distribution
o Advertising

• Think about your brand as you act upon your marketing plan. For authors, your brand is your name. Think about what you want people to say about you, and then behave accordingly. Be consistent within your website, blog, author profile, on-line discussion groups, and interviews. As Warren Buffet once said, “It takes twenty years to build a reputation and five minutes to ruin it.”

• And finally, track the results and revise your marketing plan as needed.

MEDIA KIT
Always have a media kit available to send to the media when asked or to hand out at book signings, speaking engagements, conferences, and any other place where there is potential for self-promotion. At a minimum, include the following:

• Book summary
• Press release
• Select book reviews
• Author bio and headshot
• Image of book cover
• Where to buy the book
• Author contact information

CREATE A GOOD PRODUCT
I almost hesitate to include this on the list, but more than once I have been asked to review a fellow author’s manuscript or published book, and it violates every writing rule on the books and/or it contains typos. At the very least, I recommend investing in a professional proofreader.

WEBSITE
It is essential for authors to have a website, and for those of you who have never created one, or think you don’t have the skills to create one, think again. It’s not that hard. I used Yahoo Site Solution to create mine, but there are numerous others available. Just Google “free website design” and you’ll see tons of site design tools for free. If you truly can’t handle designing your own website, or don’t have the time, you can always hire it done. Be prepared to pay a minimum of $1,000 for a very basic site.

Before creating your website, you’ll have to get yourself a domain name. Domain registration is cheap and easy. I used Namecheap, but there are many others available. Most web hosts offer domain registration as well. Put thought into the name. There are tips for choosing a good domain name on the Internet such as you’ll find on thesitewizrd.com.

You’ll also need a web host in order to post your website on the Internet. I used Yahoo, but there are numerous others. My advice is to find one that offers 24/7 tech support. Some are better than others.

Things to include on your website are:

• A “Home” page that welcomes people to your site and gives them an overview of what’s inside
• Your bio, including a photo of yourself
• Your contact information
• A synopsis of your book and cover of your book if published
• Testimonials
• Links to other sites you think may be on interest to your audience
• Some sort of “freebie” whether a sample of your work, writing advice, sharing your expertise, links to related sites, etc.
• Where to buy your book
• The right keywords in the page titles, tags, and contents of your page

Promote your website as often as you can. Include the URL on your business cards and stationery (if you use stationery, and if you’re under 25, if you even know what stationery is). Include the URL as part of your bio. Put it in your e-mail signature block. Whenever you give someone your contact information, include your website URL.

BLOG
You have to blog nowadays. (If you’re reading this article from my website, and you’ve checked out my photo, you know this statement didn’t exactly roll off my tongue.) In my day… well, never mind. Today people blog. They read blogs, and they follow blogs. Blog, blog, blog.

It’s relatively easy to create a blog. There are numerous blog templates to choose from. I chose WordPress. It’s easy to use and it’s clean. For me, there’s nothing worse than a cluttered blog where you have to sift through a lot of erroneous stuff looking for what’s meaningful to you. Another pet peeve I have is to see typos in blogs. Blogs should be well thought out and proofread. Otherwise, you may lose credibility with your audience.

Most bloggers aren’t going to spend time reading or following a blog that doesn’t interest them, so the lesson here is to create material that is of interest to those who you want as followers. Sounds like a simple concept, but it really isn’t. It takes a lot of thought to get it right. Focus on providing your readers with free worthwhile informational content, even if it means commenting on other peoples’ blogs or directing them to other sites. It’s okay to have fun, too. Don’t be afraid to do something a little crazy once in awhile.

People love freebies, and free eBooks are a great giveaway since they don’t cost you anything.

Conducting polls can generate great discussion on your blog. I’ve seen authors post things like “Choose which cover you like best,” “Tell us about your all-time favorite character in a book,” and “What makes you keep turning the pages?” You might learn something very valuable in the process.

It’s one thing to create and maintain a meaningful blog, but it’s quite another thing to draw people to it and then become your followers. Including the right keywords will help. Asking questions can also result in some lively discussions and keep viewers coming back. I saw on one person’s blog, “Make me smile today… leave a comment or question.”

Don’t forget to include other links on your blog. Make it easy for readers to see what else you have to offer, including the link to buy your books.

Blog sites need to be consistently updated with new material. Once to twice weekly appears to be an acceptable frequency. Too few posts and you’ll appear stale. Too many may cause an overdose for your audience.

Remember, promoting your books should be secondary on your blog. If you do a good job with the rest of it, book sales will follow.

Like websites, blogs take time to catch on. Don’t get discouraged the first year.

AMAZON.COM AUTHOR PAGE
If your book is available on amazon.com (and if it isn’t, you’re missing out), it behooves you to create an Amazon author page where you can include your bio, photo, a link to your website, blog and twitter page, events, and videos.

SIGNATURE BLOCK
Be sure to include all your links in your e-mail and stationery signature blocks.

BOOKMARKS (not the electronic kind)
Bookmarks are an inexpensive way to promote your books. Include on your bookmarks a copy of your book cover, a synopsis, your bio and all your web links. Carry them with you wherever you go and give them away like you would a business card. Pin them to community bulletin boards. Always include one in books you give away. Ask your dentist, hairdresser, or dry cleaners if you can leave a supply in their reception area.

ON-LINE DISCUSSION GROUPS
There are numerous online discussion groups you can join to get advice, give advice, and network with authors, editors, book reviewers and publishers. Three of the most popular venues for discussion groups are Facebook, LinkedIn and Goodreads (see more discussion on each of these down the page). Become an active participant in discussions–the more you interact with fellow members, the more you learn and the more exposure you’ll get for your books. Look for successful authors in these groups who have great web pages and/or blogs you can follow and learn from them.

Many groups have separate areas of the site that will allow you to post information about your book. Use these to promote your book, but don’t forget to provide feedback on postings from your fellow authors. Not only are you helping them gain exposure, but you will gain some for yourself. These groups are all about helping each other.

FACEBOOK PAGE
Social media sites are a must for authors, and Facebook is by far the largest and most popular. But before you go promoting your book on your Facebook wall, give serious thought to creating a Facebook Page (f/k/a Facebook Fan Page). This will keep your professional posts and other activities separate from your personal ones. Facebook Pages are viewable by anyone, even non-members, so your posts can get significant exposure with the right keywords. One of the great features of the Facebook Page is that when someone ‘likes” your page, it gets broadcasted to their contacts, potentially reaching many more people who may be interested in your books.

Post milestones, book launches, interviews, and book signings on your Facebook Page… anything that you deem interesting to your followers and potential book buyers. As long as you keep it interesting, it won’t be considered spammy. Strike a good balance for the number of posts. Too few and people will think it’s not an active and current site. Too many and people may get annoyed. Be generous with including links, not only links directly related to you, but include other links that may be interesting or helpful to your audience members. Direct your visitors to places they may not otherwise have visited.

It’s important to get people to “like” your Facebook Page, as search engines, such as Google, favor Facebook Pages with lots of “likes.” One way to get “likes” is when you “like” someone else’s Page, ask them if they will return the favor.

Just remember, Facebook is all about creating relationships, whether you’re using your personal profile or professional page. It is not advisable to use Facebook strictly as a selling tool. Once you make connections and earn their trust, the sales will come naturally as a side benefit.

LINKEDIN
What Facebook does for social networking, LinkedIn does for business-oriented networking. With more than 50 million members worldwide, LinkedIn provides a vast pool of valuable networkers and potentially buyers for your books. Just as you would create interesting posts for your blog and Facebook Page, you would do the same in LinkedIn. But also like Facebook, you don’t want to make your LinkedIn site into a hard sell endeavor. That will just turn people off.

Use LinkedIn for offering interesting articles, making announcements and reaching out for advice and/or offering advice. Increase your visibility by encouraging discussions and comments. Offer freebies. Create contests. Make it fun. Even though it’s business, people still like a little fun.

REVIEWS
Book reviews are the best way to promote your book, and while you can pay good money for them, you can also get them for (almost) free. For the cost of a book and postage, you have the opportunity to get great publicity from a good review, and the rewards can be enormous by posting them on your website, your blog and anywhere else you have exposure.

One way to get reviews is on amazon.com. When someone tells you they really enjoyed your book, ask them if they would write a short review on Amazon. A positive book review on Amazon is worth its weight in gold. Potential book buyers read reviews! If you can get ten or more positive reviews, your book looks like a winner for anyone looking to buy it.

You may want to try offering a free book to someone in exchange for a review. Just be cautious who you pick. If it isn’t an experienced reviewer, you may get back something you don’t want to ever share with anyone. Experienced reviewers know how to highlight the important things you did well and constructively state where the book needs improvement.

It’s not easy to get one of the top five book reviewers to review your book, but it’s always worth a try. They are Library Journal, Publishers Weekly, Kirkus Reviews and Midwest Book Review. A more comprehensive list may be found at stepbystepselfpublishing.net/reviewer-list.html. Some charge for their services, and others don’t.

BRAGMedallion.com is a privately held organization that brings together a large group of readers, both individuals and members of book clubs, located throughout the United States, Canada, and the European Union. BRAG (Book Readers Appreciation Group) states its mission as “recognizing quality on the part of authors who self-publish both print and digital books.” Books submitted are read and evaluated by members drawn from its reader group and judged using a proprietary list of criteria, but the single most important criterion they ask their readers to use in judging a book is whether or not they would recommend it to their best friend. Once a book meets this standard of quality from three out of three reviewers, they award it their B.R.A.G. Medallion™. Less than 15% of books submitted receive this honor, so if you submit your book and you become an honoree, you can use it proudly to help promote your book.

Whatever you do, do NOT pay someone to post bogus reviews on Amazon.com or any other site. Not only is this dishonest and less than honorable, but you’d only be fooling yourself about the quality of your writing.

INTERVIEWS
You may be surprised at how easy it is to get interviews that focus on you and your book. Send your press release or other promotional pieces to radio and TV stations, newspapers, newsletters and magazines and ask for an interview. A local ethnic TV station contacted me when they saw the press release for my first novel, “The Coach House,” and invited me in for an interview. My book had an ethnic thread running through it, and they thought their viewers would be interested in it. Did I mention they have 500,000 viewers? You’ll also find agents, publishers, editors and other authors who include author interviews on their blogs. I ran across several such people in the online discussion groups in which I’m a member.

BOOK CLUB AND DISCUSSION GROUPS
Book clubs and book discussion groups love to have the author present for their discussions. The tricky part is finding a book club who is interested in your book. Word of mouth may be the best way. Spread the word to your friends you would be willing to participate in a book club discussion.

There are thousands of online book clubs, but since they are online and accessible to anyone, you can be sure they are inundated with requests, so try to be genre-specific in your queries. Here is one book club list book-clubs-resource.com/online/. I am sure there are many others.

BOOK PROMOTION SITES
Launched in 2007, Goodreads is the largest site for readers and book recommendations in the world. They claim to have over 8,900,000 members who have added more than 320,000,000 books to their shelves. Goodreads allows authors to submit their books for consideration.

Here’s a list of other book promotion sites.
Authonomy
Bibliophil
Book Buzzr
BookBrowse
Bookhitch
Booksie
Filed By
Jacket Flap
KindleBoards
LibraryThing
Nothing Binding
On Book Talk
SavvyBookWriters
Scribd
Shelfari
Wattpad
WhoWroteThat
WritersNet

LOCAL ESTABLISHMENTS
Write letters to the editor of your local newspapers, newsletters, and trade journals. Call your local radio station and offer to do an interview. Contact your local library and book stores and offer to do a signing or free lecture. Talk to everyone you visit about your book–your dry cleaner, dentist, doctor, and grocer. Look for bulletin boards wherever you go to post information about your website, blog and books. Make the postings fun and eye-catching.

BUSINESS CARDS
Something as inexpensive and easy as business cards will let others know you’re a serious professional writer.

POST CARDS
I live in a 56-story high rise with 482 other residents who are neighbors (of sorts) and potential book buyers. I designed a postcard with a very easy-to-use template from Paper Direct and sent it to all my neighbors. On the front, where the stamp and address label go, I included an image of the front cover of my book, a one-sentence synopsis, and the fact that I’m a local author. On the back, I included a little longer synopsis, where they can find my book, a few promotional sentences from someone who had reviewed my book, and my contact information.

PRESS RELEASES
Press releases get the message out about your book launch, and anyone can write one. Send yours to any media outlet you think will be interested in helping you promote your book – TV and radio stations, newspapers, magazines, newspapers, book stores, book clubs, book discussion groups, book reviewers, etc.

There are templates available such as on PRWeb.com, pressreleasetemplates.net and smallbusinesspr.com for do-it-yourself ones. If you want to engage a service, try mymediainfo.com, cision.com or vocus.com. Muckrack.com is a free service.

TESTIMONIALS
Testimonials can be a great tribute to the story you’ve written, even if coming from family and friends. Post them on your website and in your blogs.

Here’s something fun to try. If your storyline includes something a certain celebrity or group of celebrities could relate to, send a request to their manager or agent asking for a testimonial from the celeb. For example, let’s say you’ve written a story about how a young man pulls himself out from the depths of an impoverished childhood and makes a name for himself in the world. Wouldn’t it be a coup if Jay-Z or Jim Carrey (each with a similar story) would endorse your book with a two-sentence testimonial?

TARGET GROUPS
Try connecting with groups or associations who can identify with your protagonist and/or storyline. For example, let’s say your protagonist is biracial and has a difficult time fitting in. There are probably hundreds, if not thousands, of people out there who have experienced the same thing and many of them belong to the Association for MultiEthnic Americans (AMEA) or subscribe to Mavin Magazine. On AMEA’s website, they list recommended books (fiction and non-fiction) for their members, and Mavin Magazine has an E-Library available for their subscribers. This would be a good opportunity to offer some freebies or a discount for members. Since there’s a group out there for just about everything, this avenue is worth pursuing.

I signed up for a Google Alert for the title of my book, “The Coach House.” That’s when I discovered there are quite a few restaurants around the country and in Europe named The Coach House, and that got me to thinking. I sent each one of them a letter telling them we had something in common and maybe we could do something fun that would benefit us both, like have them hold a drawing (business cards in a fish bowl) where one of the prizes was a copy of my book. In return, I could advertise their restaurant on my website, blog, and Facebook page. Think outside of the box, they say.

FAMILY AND FRIENDS
Don’t discount word-of-mouth with family and friends. If all my FB friends re-posted my book announcement, I would reach close to 10,000 more people. That’s a lot of potential book buyers.

Florence Osmund earned her master’s degree from Lake Forest Graduate School of Management. After more than three decades of experience in corporate America, she retired to write books. Visit her website for substantial new author advice and links to other interesting sites and resources for authors.

How To Collect Books For Fun OR Profit

Before you start to seriously go out and buy books, you need to learn some terminology and become familiar with book publishing and production process. For example, while most people think of book collecting only in terms of the final product as it appeared in the bookstore, there are other elements of a book that are more valuable, more elusive, and more heavily collected. Plus, the more you know about the history of books and how books are constructed, the more finely tuned your critical senses will be, and the more you’ll appreciate finding a truly good book. This article is an attempt to educate and provide you with resources to get you started in book collecting.

For the collector, there are three primary things to consider when buying a book: EDITION, CONDITION and SCARCITY in this condition and edition.

Understanding these areas is the different between success and failure, between being able to build a collection of treasures and an assortment of reading copies, between being able to collect and sell for money, or just going out and buying a lot of worthless books.

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Parts of a Book

*Cover- To put something over or upon, as to protect, conceal or enclose. Dustcover.

*Spine-The back part of the book and it faces outward when you shelf the book right.

*Title Page- The page at the beginning of the book, usually containing the title of the book and the names of the author and publisher.

*Copyright Page-Where the copyright date is found.

*Dedication Page-Its the place where the author dedicates the book to someone.

*Table of Contents-A list of the books contents, arranged by chapter, section, subsection, Etc…

*Forward- An introduction by person other than the author, and it is usually a famous person..

*Text (or Body)-The actual words of the book

*Glossary-A list of hard words with their meanings often printed in the back of the book.

*Bibliography- A list of books, articles, etc. Used or referred by the author at the end of the book.

*Index-A list of subjects and names in alphabetical order at the end of the book.

*ISBN-International Standard Book Numbers–is a ten digit number that uniquely identifies books and look-like products published internationally.

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Getting Started

The used and collectible book market divides into three neat categories:reading copy, antiquarian, and modern first edition.

*Reading Copies

Are books you can take to the beach or into a bathtub. They’re the largest part of the book market, and they’re everywhere. If you buy a book with anything in mind other than collecting, you’re buying a reading copy.

*Antiquarian

Antiquarian book lovers seek out classic old volumes—editions of Scott, Wordsworth, the Bay Psalm Book, examples of fine printing and binding from centuries past.

*Modern Firsts

Modern first edition collectors tend to limit themselves to this century, to the writers who have defined the times we live in, such as Steinbeck, Hemingway, and Faulkner.

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Taking Stock

The first step to being a good book scout is to take a look at your own bookshelves at home.

This is going to be your opening stock, so take a minute to appraise what you own. Do you have a lot of paperbacks with cracked spines and tattered covers? Or do you have a nice selection of good hardbacks neatly care for, books you brought as soon as they came out? The fact that you own books at all shows that you’re a lover of books, which is the first step to becoming a serious collector.

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First Edition or Printing

So, obviously, you’ve got to learn how to identify first editions to avoid making costly mistakes. After all, if you think it’s a first and you turn out to be wrong after paying a premium. The problem is, nearly every publisher has its own method of identified first editions. You can memorize the policies of every single publisher in the history of the book trade, and even then you’ll make mistakes, because all of the rules have exceptions. On my shelves, and on on the shelves of every collector I know, there are at least a few books that looked like a first of first, but turn out later to be plain old books instead.

As general rule, there are two things to look for right off the bat:a statement of edition, or a number line.

The statement of edition is exactly that: on the copyright page, the book says “FIRST EDITION” or “SECOND EDITION” or FIFTY-THIRD EDITION.” Or if not “edition” it will say “printing”. With lots of publishers that’s all you’ll need to find.

Unfortunately, some publishers don’t remove the edition slug from subsequent printings; or sometimes a book club edition will state that it’s a first; or sometimes there’s nothing stated at all.

The next thing to look for is the number line. This is a sequence of numbers which, on the first, usually go from 1 to 10 (some publishers will go 1 to 5 and then the five years around the year of publication: for example, 123459495969798); it may be in order, or it may start with 1 on the left, the 2 on the right, and so forth, with the 10 in the middle. Look for the 1. On every publisher employing a number line except Random House, a number line with a 1 is a first edition. Random House, just to be sure that no one can ever be sure, use a 2 on the number line and the “FIRST EDITION” slug.

There are some publishers who indicate a first edition by not indicating it. If you don’t see anything that says it’s a second or third edition, then it must be a first. There are other publisher who code the information into the book somewhere, but it isn’t always easy to find.

Those three checks will help you identify most books from most publishers, but not all.

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Points

These little differences, about where the photographs should be, wrong lines printed in the book, etc., are known as points.

The easiest way to start learning points is the obvious one: pay close attention to the better price guides, which rarely fail to list the major points. Never just look at the price, look at the entire entry.

Because points are so vital, it’s time to introduce one of themes of this article: to collect successfully, it is important to specialize to a large extent. You are never going to learn the full field of points, of every single detail differing in every single book. In the comfort of a used book shop, maybe the owner has time to run back to check twenty reference books to research points.

But you are standing in the store, looking at the book, and you’re not sure, you’re on your own. If you’re specialized, you’ve got a better chance of coming up with the right answer. This is not to say you should never go out of your field; but in your field, go for depth. Learn everything you can. If you’re a science fiction fan, a modern lit fan, a devotee of travels and voyages, there are specialized bibliographies and reference books you can use to track down and discover new points.If you’re interested in children’s books, study the authors, and pay attention to every detail of the book in your hand.

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Condition

We’ eve looked at the details of the edition; now it’s time to look at the details of condition. You can own a copy of the rarest book in the world, and if the boards are off, the hinges sprung, if there’s writing and foxing on the pages and heavy water damage along the edges, all you got is a lump of worthless paper. For a first edition book to be collectible, there is nothing that affects the price as much as condition. Even the rarest first, if trashed, is just trash, not a collectible book.

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Dust Jackets/Dust Wrappers

It is the condition of the dust jacket that determines the largest percentage of the book’s price—-some dealers estimate as much as 80%—-and so this is where you should start grading. A wonderful book without a dust cover is just a reading copy. Collectors want prime dust jackets.

That’s what they see first, that’s what’s displayed on the shelf, so the dust jacket should be treated like cash money.

When grading a book, look at the dust jacket first, and then move on to the book itself. When you look at catalogs, you’ll see most dealers will give one grade for the book itself, and another for the dust jacket. The whole package is important, but the dust jacket has priority. Without exception for books produced in the last 40 years, there is nothing more important for the book’s value than the dust jacket.

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Grading

Grades are given in descending order: Very Fine, Fine, Near Fine, Very Good, Poor.

* Very Fine–A book that is in perfect condition There are no sign that the book has every been read. The dust jacket is bright and shiny as it was the day it came off the press. No signs of rubbing, bumping, chips, dents, dings, or creases. Book should be tight, creaks with you open it and does not fall open to any particular page of section. No ownership marks on any of the book.

* Fine–It is a small step down. A tiny bump or two is allowed. The book may have been read, but very carefully. The dust jacket has lost some of its sheen, bit it is still intact, with no tears or chips in it.

* Very Good–A book that is physically intact, dust cover on and reasonably unmarred. A book that has some basic flaws. These are the books on most people shelves. The dust jacket may have rubbing, a tear or two and a couple chips. It could be sun-faded.

* Good–A Book in reading condition only. Dust jacket will have serious problems–Large chips, tears, and price clipping (were someone cup the price tag off) are to be expected. Book may have stains, hinges torn loose from spine.

* Poor–The final condition before the recycle bin

* Library Markings: There is one other thing that makes a book worthless:library markings. These may be a stamp with the library’s name on it, the glue from a return-card pocket, or stickers on the dust jacket.

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Book Scouting

To be a good book scout, you have to keep your eyes open at all times. Never drive by a place that might have books for sale. You can find books at Book Auctions, Garage Sales, Estate Sales, PTA Auctions, Antique Stores, Book Fairs, Thrift Shops, Goodwill, etc.

Tools to use when you are Book Scouting.

*Price Guides:

1. Allen and Patricia Ahearn’s Collected Books:The Guide to Values.
2. Book Prices:Used and Rare
3. Mandeville’s Used Book Price Guide

These three guides will cover a good percentage of the book market.

*Online Websites:

1. Addall
2. Abebooks

These two sites are great for founding and getting prices on books.

*Dealer Catalogs

A supply of dealer catalogs can teach you more about the currency book market and current prices than anything else.

Never, ever throw a price guide or a catalog away. Updates do not always have the same books. You may often find yourself scrambling through a stack of material, looking for what year a particular book first showed up. With some practice, it’s not that difficult to prorate the market and update material yourself, and the old guides are a valuable source of information. Beside which, watching how the guides change can teach you how the market has changed, and whether the prices you’re paying or asking are fair. Pricing a book is an art form in and of itself and one you can never be entirely sure of.

* Editions and Points Guides

1. Edward N. Zempel and Linda A. Verkler’s First Editions

2. A Pocket Guide to the Identification of First Editions

I recommend owning both guides.

*Books about Collecting Books

1. Modern Book Collecting By Robert Wilson

2. Understanding Book Collecting by Grant Uden

3. How to buy Rare Books by William Rees-Mogg

All three books are excellent in getting you started.

*Book Buying Tools

1. Scoul Pal– Check out their scanner system that adapts to any cell phone. Scanner are simple and easy to use. You just scan the barcode containing the ISBN or UPC number and ScoutPal will present concise results, including a summary of market prices and quantities, sales rank, editions and availability, and used/new/collectible details.

2. AsellerTool– Check out their scanner system too.

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Spotting Trends and Picking Authors

Like all other fields, the book market moves in cycles.There is more short-term money in spotting trends than there is in buying classic writers, but there is also a lot more risk. Trends come and go, while the classic authors more slowly but steadily.

Which is one of the reasons why it’s important, even in books you’re planning to deal, to buy things you like. There is no telling when you’ll get struck with them. If you are a collector, simply buy what you love. You can never go wrong doing that. Dealers have to look at things a bit differently.

What you must remember is that all hot books have their day, and that day almost invariably comes to an end, sooner or later. If you’re buying a book for resale, not just for collecting, it’s important that you constantly monitor the price guides and the catalogs for fluctuations in value.

When picking authors watch for cycles. Watch for books in new categories. Some writers have a strong enough visions that they are indefinable, and these writers tend to to be especially collectible in their early works. Tom Clancy is one.

So watch for what’s new, for who’s on the cutting edge, because even if you look at classic collectible books, you’ll see that those authors, too, were pushing the envelope. That’s what’s made them worthwhile for so long: Hemingway’s restrained prose; Steinbeck’s social consciousness. T. S. Eliot reinvented poetry, as did Allen Ginsberg. That’s why their books are still sought after, still read and discussed.

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Signed Editions

There is nothing as lovely as an autographed book. It has a special feel that cannot be matched by any other copy. This copy was in the author’s hand, before it came to you.

Signed copies are always at a premium. Everybody wants a copy of a book that has passed through the hands of a favorite author.

There are two kinds of signed books. Limited editions, which were produced to be signed. Signed trade editions are the copies that fans and hopeful dealers have taken up to the author and gotten signed themselves.

Tricks You Should Play While Dealing With Commercial Landlords

Commercial real estate deals like leasing, renting and purchasing the office space or any other commercial properties can turn out to be disgraceful if you go bland in front of the landlords who are very much experienced in the field.

In order to avoid such things happening, you should be playing some tricks while dealing with commercial landlords.

So, what are those tricks that put you in an upper edge over the landlords in a deal?

There are lots of tricks, but the best and effective ones are here.

1. Don’t show your weaknesses

Well, your weakness can be a trump card for the landlords! It’s same as in other businesses; people look out for your weaknesses, and you’re out if you keep it to display.

Of course, you can’t be an expert in all the fields, but how you manage is what matters.

Suppose you are Looking for an Office Space in a specific area and you found one; the office space has all the amenities you were looking for, and you don’t want to look for any other spaces. In this case, if the landlords get to know you are in love with the property, definitely you will not be in a good position to negotiate. The landlord may also quote a high price for the property taking your urgency as a benefit.

2. Play like an expert (Even if you’re not)

The real estate sector is not for those who are not aware of the field and the market. However, you are looking out for an office space to set your business up, and not to get into the real estate business!

But what you need to know is it’s always a benefit for landlords when the tenants are not aware of the market value and the field. You’ll be in a position to accept and agree for whatever the landlords say. So, play like an expert even if you are a novice in the field of real estate. As said in the above point, don’t let them know that you have no idea about the market value.

3. Make a great first impression!

First impression is always the best impression!

Yes, when you meet the landlord in the deal, try building a great first impression. It definitely makes a huge difference that sometimes the landlords will be convinced for a low rent or the advance amount.

Reducing the cost is not the only reason for making a good impression at first, as there are lots of other benefits like the landlord might not be willing to proffer the space to any others even if they offer high rents. So, build an impression such that the landlord sees you as a potential and trustworthy tenant.

4. Hire a skilled commercial real estate agent

One of the simplest tricks ever to deal with experienced landlords is to hire a skilled commercial real estate agent. An experienced can play all the above mentioned tricks with great ease, and put you in an upper edge in the deal. Even when you are not in a good position to negotiate for a space, a skilled agent can completely turn the deal to your side making it rewarding.

What You Need to Know About the Increase in Traffic Fatalities in South Carolina

In response to a recent report issued by South Carolina Highway Patrol, there has been an increase in traffic fatalities in South Carolina. South Carolina has seen a whopping 25% increase in deaths caused by traffic automobile accidents.

According to the National Safety Council, traffic deaths in the U.S. from 2014 to 2016 increased by 18 percent. However, the state of South Carolina saw a 25 percent increase. In North Carolina, the number jumped to 26 percent during the same two-year time frame.

More traffic, increased distractions, and poor road conditions lead to higher traffic fatalities across the state of South Carolina. Remember, it is easy to call a death in a traffic accident a “fatality”-which is a generic term. But imagine if it were your loved one, or close friend, who died tragically in a preventable traffic accident. Deaths caused by auto wrecks are an unnecessary tragedy. All of us have to remember that it’s not just a “fatality”; in fact, it’s a the loss of a human being-the loss of a father, mother, son or daughter, brother or sister – in a preventable situation. As an auto accident lawyer, I witness how car wrecks affect the lives of real people in our community. And it’s a terrible, terrible preventable tragedy.

What are some of the reasons for these high statistics? The program Target Zero discusses the state of South Carolina’s goal of eliminating traffic related deaths to Zero. One of these factors is the increase in traffic due to tourism. Whether toting our gorgeous parks or our fabulous food, our state, especially the Upstate, has received a lot of positive media attention in the past couple of years. This has resulted in an increase in visitors.

Another contributing factor to the increased traffic could be attributed to people relocating here. In 2015, there was a 2.5 percent jump in the number of registered vehicles and a 2 percent rise in the number of driver’s licenses issued in South Carolina.

With more traffic on the roadways of course there will be more traffic-related accidents. Nevertheless, there are still other reasons for wrecks. Distracted driving, drowsy driving, and drunk driving are still factors in fatality related auto accidents.

So, please be safe out there and be a defensive driver. And follow this simple advice: Slow down. Give plenty of distance between your car and other cars. Get off the cell phone or smart phone. Keep your eyes on the road. Keep two hands on the wheel. Never drink or drive or drive while tired. Take safe driving seriously.

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Three Important Things to Know About Radicava

The ALS Association is the largest charity for people with Lou Gehrig’s disease in the United States. Not only do they provide excellent patient provision through care takers and support groups, they are also the leading fundraiser for new research when it comes to ALS treatment and a possible cure. During the summer of 2014, the ALS Association’s Ice Bucket Challenge went viral online and raised over 100 million dollars. This was the largest amount of donations the fundraisers at ALS had ever seen. They were ecstatic! This boost in funding led to the research and development of three new treatments for Lou Gehrig’s disease, one being Radicava, which will likely be available August of this year. Here’s what you need to know:

  1. Radicava slows the progress of ALS by reducing oxidative stress in the body. ALS is essentially a slow reduction in the body’s ability to function overall. This eventually leads to the shutdown of vital organs within the body. One of the first signs of ALS is the presence of oxidative stress, which is an imbalance between the presence of toxins in the body and the immune system’s ability to detoxify. These effects will first manifest themselves as a general slowing of autoimmune abilities followed by the more sinister effects of ALS, such as major organ failure. Radicava offers a time out to these unfortunate realities. The new medication has been shown to slow oxidative stress, and most patients see a 33% reduction in the decline of their physical abilities. Additionally, all Radicava test patients had higher scores on the ALS Functional Rating Scale
  2. First new medicine in 22 years. Because the origins of ALS are still largely misunderstood, it is incredibly difficult to approve and test new medications. Since the mid nineteenth century, our knowledge of what causes ALS has not kept up with other medical advancements. Because of this, it is incredibly difficult to find funding for new treatments when legislatures do not understand the medicinal premise. The first and last drug to be approved for treatment of ALS was Riluzole, which slowed lung failure. Unfortunately, the relatively small benefit offered to ALS patients compared to its astronomical costs essentially relegated Riluzole to pipe dream status. The mystery surrounding its origins combined with a lack of funding lead to a two decade ASL treatment dry spell. However, after the 2014 Ice Bucket Challenge, three new medications were presented to the FDA for approval. The first to reach the pharmaceutical market will be Radicava in August!
  3. Administered by infusion. At this point you’re probably wondering how Radicava will be administered to patients. Is it overly intrusive or painful? Will it even be worth it? For those who participated in the testing of the drug, Radicava absolutely is. The treatment is administered intravenously over a fourteen day period, followed by a fourteen day rest. After the initial treatment, patients will receive injections for ten out of every fourteen days. While this is a time-consuming treatment, this is the first ASL medication with legitimate promise for, not only extending the lives of those with Lou Gehrig’s disease, but also improving their quality of life!

After so many years of failed treatments and questions surrounding the origins of ALS, Radicava’s approval is a beacon of hope for patients and their loved ones.

Choosing A Houseboat In Alleppey For The Most Rewarding Trip

Alleppey in Kerala, India is probably most popular because of the endless backwaters, lagoons and canals it has to its name. It is therefore not a wonder that the Nehru Trophy Alleppey Snake Boat Race is among the most attractive for travelers including myself. Considering that the race falls in August, I have always planned my travel to be around the same time to ensure that I get to enjoy all the fun. Don’t get me wrong, Alleppey does have lots of other attractions including religious places, stunning beaches, old temples and paddy fields but houseboat cruises make some of my favorites here.

To complete my trip, I always make sure that I get myself a boathouse; there is really nothing as fulfilling like it. The well inter connected canal, lakes and rivers here make houseboat living simply amazing. Kerala may have lots of other places where house boat cruises can be enjoyed, but Kerala beats them all. The best thing is that I get to decide just how long I wish to enjoy the houseboat; it is possible for me to rent one for a few days to make my trip here nothing but rewarding. But for this to happen, I am always keen on the houseboat that I settle for and the process as well to get me the best.

  • I start by inspecting the houseboat before I commit to anything. I do not believe in booking early unless it is during peak months. Booking early before getting to Alleppey increases chances of having to deal with agents which could increase the costs. I believe in seeing my boathouse beforehand so I can ensure it has everything that matters and that the decoration is just superb. The boats here are in good condition, but it does not hurt to be sure before paying anything for mine.
  • Before paying for my houseboat in Alleppey, I also take time to compare the available options. By looking at a few of the available boats, it is easier for me to select the one I love most. The quality is not the same and hence sampling a few make it possible for me to end up with the best. Some of the things that matter when making the selection include bed, mattress, bathroom, mosquito net, air conditioning and meals. It is important to ensure that there is ample supply of bottled water, snacks and meal that I prefer so my needs are covered throughout the cruise.
  • Just like looking at any other accommodation property, size does matter when I am going through the houseboat options. Of course it will depend on the number of people I am taking with me and the kind of cruise I wish to enjoy. I love houseboats with an upstairs deck and an eating area downstairs. This way, I get to enjoy lots of privacy upstairs and enjoy amazing views from here separated from the staff offering important services.

DUI Breathalyzer Accuracy

Anyone that has been stopped and arrested for a DUI charge is likely to find the entire process to be very difficult and stressful. Plus, with the reported increase in accidents involving drivers under the influence of alcohol or illegal substance, the authorities are making every effort to prosecute all offenders. In order to prove a person is driving under the influence, the law enforcement official that made the stop has a choice of asking the driver to take a roadside sobriety test or use a breathalyzer. A first course of action may be the sobriety test which involves simple tests like walking in a straight line, lifting one foot off the ground, touch the tip of your nose, etc.

But, these tests aren’t entirely reliable and the most common option used is the breathalyzer. A field breathalyzer is quick to use and basically involves breathing air into a device that is analyzed to determine whether of not the driver has consumed too much alcohol to be on the road.

While the breath analysis is the favored method to test the concentration of blood alcohol in a roadside stop, they are nowhere near as reliable or accurate as blood tests. But, for the case of DUI investigations, it is seen as an acceptable option, provided it is administered in the correct fashion.

The breathalyzer tests aren’t complicated and a useful piece of portable kit to analyze a sample, but the result generated by this device may not be as reliable as the authorities would like you to believe. In fact, it has been reported that neither the spectroscopic BAC (Blood Alcohol Content) test nor the breathalyzer test is 100% trustworthy. This mostly relates to alcohol not affecting everyone the same, with many people able to consume quite a lot and still not be drunk.

Even though the test can give a positive indication that the BAC reading is high, this doesn’t actually confirm the driver was under the influence of alcohol while in control of their vehicle.

Scientific studies have taken place in relation to the accuracy of the breath alcohol tests, and their conclusion was that they are inherently unreliable. These studies have indicated that the breath readings can be up to 15% outside of the true blood alcohol levels.

So, in the event of being stopped for a DUI charge, you don’t really want the result from a breathalyzer to be the defining factor that determines the sentence issued. The best course of action is to get in touch with a skilled and reputable DUI attorney who is able to use their knowledge of the law to help fight this offense.

A DUI charge is a serious offense that has the potential to lead to a variety of legal consequences, which can include a period of prison time, attending alcohol or drug awareness classes, taking part in community service, having to pay a high fine, or the loss of your driver’s license. There are situations where the sentence given is more severe, such as having a minor on-board at the time or not being a first offense.

In the approach to defend the DUI charge that involves a breath analysis, any qualified criminal defense lawyer will be aware that there could be several operational and theoretical issues. There are a variety of factors that can lead to the results of blood-alcohol analysis being regarded as unreliable, and attempt to show that this type of data isn’t enough to prosecute. By using a lawyer it is possible to get the get outcome with a case either closed or a sentence kept to a minimum.

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Some Facts About Pike Cavair As a Source of Health

In this article, we will talk about the benefits of pike caviar and its effect on health. Pike caviar is a product that is rich in protein, vitamins and has a lot of useful properties. This product can be useful to athletes, to people who are experiencing high physical and mental stress.

Speaking about the price, it is interesting that in the old days pike caviar was expensive, only the rich could buy it, so it was considered a royal delicacy. You can buy caviar in a jar, already cooked. But it is easy to prepare it at home.

To prepare it at home, this product from a chilled or fresh pike you need to clean from unnecessary films, put in a colander, rinse with boiling water. You need to add salt and mix. Put in a jar and cover with a layer of vegetable oil. Then you must store the caviar in the cold. This product is useful for those who have lowered hemoglobin. From it you can make excellent sandwiches and snacks.

This caviar is the pike’s eggs that have high biological value. Its taste and nutritional qualities make it possible to refer it to a better kind of caviar. The value of this caviar is the same as red and black, thanks to its useful properties and taste. It has a balanced composition, so it is used to solve many health problems. It contains protein, vitamin A, E, B 9, fatty acids, amino acids and macro-elements easily digestible by the human body: potassium, phosphorus, calcium and iodine. The use of pike caviar positively affects the condition of the skin, thanks to the presence of protein in it. This product is also effective in reducing immunity, which helps to avoid catarrhal diseases. Thanks to regular consumption of pike caviar, it is possible to normalize blood pressure and increase the hemoglobin content in the blood. It is the source of iodine, which helps keep the thyroid healthy.

Vitamin D, contained in this product, takes part in the development of bones. To prevent rickets, it is recommended that this product has to be eaten by children from the age of three. Such caviar is used to reduce the level of “bad” cholesterol and in the presence of cardiovascular diseases. Eating pike caviar, which is rich in iron, improves blood composition and strengthens the body with reduced hemoglobin. Fluoride, which is part of this product, has a strengthening effect on the enamel of the teeth and prevents the appearance of dental diseases. Pike caviar is also an additional source of minerals such as copper, chromium, calcium. Specialists recommend it to people who have high mental and physical stress, as well as those who are in the stage of recovery from severe operations, diseases and injuries. It is known that eating it, you can increase visual acuity. This product is an effective remedy for protecting the nervous system and relieving the effects of stress. Using it, you can restore sexual dysfunction, since it is an aphrodisiac.

This product can’t be used by children under three years of age and by people who have an individual intolerance. At an early age, it can cause allergies. Do not forget that caviar can be substandard, so the choice of pike caviar should be approached carefully. Caviar can be harmful to pregnant women, as it contributes to the retention of excess fluid in the body. Contraindication for the consumption of it may be an exacerbation of any chronic disease. Eating large amounts of this product can cause hypertension.

Wear Omega Watches To Show Your Style

People love Omega watches for their excellent timekeeping. If you love watches that gives you the value of time, then these are the best. A list of some amazing Omega watches is given below from which you can find those which are suitable for your style.

  1. Omega Constellation Globemaster 130.23.41.22.06.001 – Brown blossoming wonder:

Not only elegant but also sharp, this magnificent Omega Constellation Globemaster is fit for the robust men who can take any challenge easily. A rose-golden push button has been well polished that is twisted by the wearers to change the time when needed.

The rose-golden bezel not only beautifies your wrist but also saves the piece from heat effect. The brown leather strap links well with the steel case and also embraces your wrist with comfort. A date counter is placed at the 6 o’clock position. Its greyish dial makes the watch highlighted. Powered by the self-winding movement, this watch gets charged from the natural motion of a wearer’s wrist.

  1. Omega De Ville Prestige 424.20.37.20.03.002 – Sporty and elegant:

This well jewelled watch from Omega De Ville collection is suitable for the trendy women. The rose-golden bezel with its domed shape protects the piece from sunburst effect and also sizzles when you wear this model. On the blue dial, there is a date counter that is filled in white. It shows the current date to the wearers.

A small push crown is located at the right flank of case that can be rotated by the wearers to change the time when needed. The 3, 6, 9 and 12 o’clock positions are marked by Roman numerals so that a touch of tradition can come out of it. This stylish watch is offered with 30 meters water resistance function that helps it to remain intact underwater.

 

  1. Omega Seamaster Diver 212.30.41.20.01.003 -Dive with speed:

A speedy timepiece that motivates you to give your best is this Omega Seamaster watch. Its black dial and bezel reflects a powerful radiance that is reminiscent to that of muscular men. This Co-Axial chronometer watch can cope with any situation. A push button is located at the right part of the case. It is rotated by the wearers adjusting the time.

A helium escape valve is attached at the left flank of the case. It makes the piece light by releasing helium. The crunchy design of this model makes the piece tempting. A date counter is located at the 3 o’clock position that shows the current date to the wearers. White dots on the dial beautify the wrist watch.

  1. Omega De Ville 424.13.40.21.03.001 – Boosting your performance with time:

An icon in keeping time, this Omega De Ville watch is made for the powerful and performing men. This 40mm steel watch is strong that can cope with any situation. On the blue dial of this model, there is a date window that shows the current date to the wearers.

This chronometer watch is enduring. The silver bezel of this model keeps the piece free heat effect. A small push button can be seen at the right part of the case. Sapphire crystal keeps the watch free from scratches and shatters. The leather made strap of this model sits on the wrist of a wearer with ease and also makes him feel comfortable.

  1. Omega Constellation 123.20.27.60.52.001 – A golden precious ticker:

An apt one for the dashing ladies, this Omega Constellation timepiece with its 27mm steel case gives the watch strength and ability to face any situation easily. This analogue watch has a steel and yellow golden bracelet that looks good on your wrist.

The golden claws of this watch make it distinctive and also makes you highlighted on any situation. A small push button at the right flank of the case can be rotated by the wearers to change the time when needed. Its sapphire crystal glass covers the dial and also protects the piece from scratches and shatters. The time positions are carved on the bezel. Its 100 meters water resistance function keeps it water resistant.
Omega watches are always loved my people who are stylish and follow the latest fashion trend. They always provide you the correct time.

Can a Habitual Traffic Offender Seal Their Public Driving Records?

Becoming a habitual traffic violator doesn’t happen overnight. But it also doesn’t happen only to bad drivers. Those who drive often for work, whether all day commuting or long-distance travel, are often faced with time crunches, leading them to drive a little faster than they would if they were not limited by time restrictions and deadlines. Realtors, contractors, salesmen, and more are all common victims of speeding and seatbelt tickets because they are often traveling from one obligation to another.

So whether a product of vocational lack of time, or simply an unmindful driver, 10 traffic offenses in a period of 10 years, with 1 being a major violation (i.e. DUI, reckless driving, driving while suspended, etc.), will eventually suspend you of your driving privileges and mark you as an official habitual traffic violator for at least 5 years.

Sounds harsh, doesn’t it?

But it’s not so bad if you live in a state that allows record sealing and expungement. If you qualify to have your driving records sealed from the public, it can help you get your license back, that job you’ve applied for, that promotion you’ve been working toward, or obtain a professional license that was inaccessible before.

Qualifications vary from state to state, and not all states even offer the option, but the most influential factors are time and severity of offenses. Talk to a criminal record expungement lawyer to see if you are eligible for record sealing in your state. In the meantime, continue reading to learn more about habitual traffic violator driving records and personal privacy.

While Awaiting Eligibility

After you are convicted as a habitual traffic violator, you must remain one for at least 5 years; however, you can petition to get a probationary drivers’ license after only 3 years. In order to qualify for a probationary license, one must have:

  1. Never previously been granted a probationary license as a habitual traffic offender;
  2. Never been guilty of more than 3 unrelated major traffic offenses in one 10-year period;
  3. Never been guilty of a major traffic offense that resulted in bodily harm or death of another;
  4. Never been guilty of violating the habitual traffic offender probation guidelines.

In some cases where the offender is a person who operated a vehicle for the purpose of business, such as a traveling salesmen or delivery person, the waiting period may not apply since their poor driving record may be partly a result of their frequent commuting. It is important to retain the services of an experienced criminal defense attorney to ensure you are receiving due justice in traffic court. 

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